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At Maeve Financial, we believe in more than just numbers. Founded by Maeve Gordon and joined by her best friends, Emma Johnson and Lily Carter, our mission is to empower women-owned businesses with clarity and confidence.

With a down-to-earth approach, we make managing your finances simple and stress-free.

Empowering Women-Owned Businesses with Expert Bookkeeping

Your Trusted Partners in Financial Success

Realizing the profound impact of personalized financial guidance, we set out to expand our reach and refine our services. With each passing year, we listened to our clients' needs and continuously adapted to serve them better.

Our journey has been fueled by the success stories of the women we support, inspiring us to innovate and grow. We are committed to providing you with the tools and community you need to thrive.

BUILDING OUR DREAM TEAM

Turning a Passion into a Purpose

Collaborating with me means digging deep to find the heart of your message.

As we grew, we discovered what women-owned businesses truly need. We developed new tools and resources to meet these unique challenges.

Our journey is about constant learning and adapting. We're excited about the future and committed to offering the support and expertise you need to succeed.

Embracing Growth and Innovation

Growing Together: We continue to expand our services and support, helping more women-owned businesses achieve financial success.

2024

Innovative Solutions: We introduced new tools and resources, making financial management even more accessible and stress-free.


2023

Community Building: We launched initiatives to foster a supportive community for our clients, ensuring they never feel alone on their financial journey.

2022

Team Expansion: My best friends, Emma Johnson and Lily Carter, joined me, bringing their expertise and shared vision to our team.

2021

Foundation Laid: I founded Maeve Financial, driven by a passion for empowering women-owned businesses.

2020

Empowering Women-Owned Businesses Through the Years

Meet the Team

  • Anything by Chappell Roan
  • A crispy Diet Coke on a hot summer day
  • Learning how to make pottery
  • "Clean with Me" youtube videos

CURRENT FAVORITES

I started this journey with a passion for helping women-owned businesses thrive. When I'm not diving into spreadsheets, you’ll find me enjoying a good book, exploring new coffee shops, or spending quality time with my family and friends.

Partnering with my best friends, Emma and Lily, has made this venture even more special. We're all about making finances simple and stress-free, but more importantly, we’re here to support you every step of the way.

Founder & Chief Bookkeeper

Maeve Gordon

  • DIY home decor projects
  • Trying to make Sourdough
  • Killing my houseplants
  • Building Notion templates for funsies

CURRENT FAVORITES

I’m passionate about making numbers work for women-owned businesses. With a flair for organization and a love for all things detail-oriented,

I ensure our clients' books are always in perfect order. Outside of the office, you'll find me getting creative with DIY projects, whipping up new recipes in the kitchen, or indulging in cozy movie nights. Let’s bring some balance and joy to your business together!

Senior Bookkeeping Specialist

Emma Johnson

  • Cold brew coffee with oat milk
  • Vintage thrift store finds
  • Weekend farmers' market strolls
  • Late night ramen

CURRENT FAVORITES

My passion for helping women-owned businesses thrive brought me together with Maeve and Emma.

With a background in finance and a love for problem-solving, I’m dedicated to making financial management simple and accessible.

When I’m not crunching numbers, you’ll find me enjoying a good book or exploring new hiking trails. Let’s work together to achieve your business goals and build a brighter future.

Financial Records Manager.

Lily Carter

Quickly get your finances up to date. We organize and update your books so you can have a clear financial picture. Efficient, accurate, and hassle-free.

Catch Up on Your Books

1:1 intensive

Effortless bookkeeping for busy entrepreneurs. We handle your finances so you can focus on growing your business. Accurate, reliable, and stress-free.

Done for You Bookkeeping

ongoing retainer

Discover practical tips, expert insights, and relatable stories to make managing your finances easier. From budgeting and saving to investing and taxes, our goal is to empower you with the knowledge and confidence to take control of your financial future.

Weekly inspiration to keep your Business Finances balanced

The Biz Finance Blog

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Feeling frazzled by your books? Haven't tracked a single transaction this year? Here's a quick start guide to get you on the right track.

Learn the basics of tracking your books

The Bookkeeping Essentials Guide

Simplify your bookkeeping with expert tips, insights, and practical advice. Make managing your finances easy and stress-free.

The Balanced Books Podcast

See the episodes

Tax Time Tips: Making Tax Season Stress-Free and Simple

Expense Tracking Tactics: Stay on Top of Your Business Costs

Bookkeeping Basics: Essential Tips for Entrepreneurs

Financial Tools and Technology: Streamlining Your Finances

Retirement Planning for Entrepreneurs: Securing Your Future

Financial Tools and Technology: Streamlining Your Finances

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